Cover Story

About the store

We at Cover Story celebrate the Indian fashionista’s sense of style and self-expression.

As India’s first fashion-forward brand, our purpose is to give you access to the latest fashion trends, literally as they happen on runways across fashion capitals of the world and bring global couture, straight from international catwalks to your closet. This is where our Design Studio in London comes in. It is here that we keep a finger on the pulse of ever-evolving fashion trends, working them into fabrics, cuts, silhouettes and styles that complement your sensibilities. However, there is more to fashion than just being on-trend. Having an authentic personal style is key to the language of couture. Wherever you may be – at a fun party, or a corporate setting, or travelling to some exotic location – you should be able to express yourself in a way that is uniquely yours and complements your personality. Our London designers work their spin on the latest trends, combining drapes and materials, blending frills with florals, creating sensual magic or elegant finesse – making sure that you can express yourself in the colours, prints, cuts and silhouettes that work for you – whatever the mood, setting or occasion may be. A subtle accent, or a distinctive detail are the secret of a well-designed garment. With every garment of ours, you can be sure of standing apart from the ordinary - our impeccable tailoring, our eye for detail, and our distinctive accents ensure that. We look forward to a long and enriching relationship with you – one where we hope to help you evolve a style that you love and feel confident in and build a wardrobe that is uniquely yours. From London, with Love!